Have you recently made a table runner, wall hanging, pot holder, tea towel, pillow, or garment? I would like to know.
The second point he made that I thought extremely interesting was that precuts constituted 1/3 of all Moda’s fabric sales.
Again this shows Mr. Dunn’s intuitive skills, by introducing the jelly rolls, charm packs, layer cakes and hexagon packs just to name a few, he has created an industry within an industry. Folks love precuts if they have a hard time using a rotary cutter or do not want to take the time to cut their pieces before beginning the process of sewing. If they do not have confidence in choosing colors, they know all the fabric will complement each other. They can get a huge variety of prints without a huge expense. But I believe the number reason is that it is so much faster than going home and cutting out a project. There are many books and patterns calling for precuts now so it is easier than ever to really and truly make a quilt top in a day. Giving Eleanor Burns all the credit for the creation of that line.